October 08, 2019

 Every employee contributes to your brand, so it’s important to have a company where people communicate well. An employee who has a poorly communicated interaction with a customer can negatively impact the brand. 

September 19, 2019

We've all said things that people interpreted differently than we intended. These seemingly benign comments lead to the awful feeling that comes only when you've planted your foot firmly into your mouth.

Verbal slip-ups often occur because we say things without knowing the subtle implications they carry. Understanding these implications requires social awareness—the ability to pick up on people's emotions and experiences.

TalentSmart has tested the emotional intelligence of more than a million people. It discovered that social awareness is a skill many of us lack. There are some phrases that emotionally intelligent people are careful to avoid in casual conversation. The following phrases are nine of the worst offenders. You should avoid them at all costs.

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September 06, 2019

Videos and podcasts are a largely untapped form of content marketing because people think it’s expensive and hard. But with the falling cost of professional grade equipment creating high quality video and audio content is easier than ever. Amateur video content marketing has been used to sell blenders, launch new dental products, and market Hong Kong visa consulting services. What video could you throw together for your company that might change your fortunes overnight? It might be easier than you think.

August 30, 2017

Your business is phenomenal...but does anyone know? You've put in the work and you have a great product or service. Let us help you claim your space in the territory by creating a master marketing plan. Here are some great strategies for you to consider. On Point! Communications can work with you to tailor these strategies to your business. Call us today.